Unformatted text preview: to their distribution efficiency which is a risky relationship because they are depending on others. The process we have chosen to discuss is the marketing and sales aspect of Coca-Cola. The two sub-processes that we will be looking at are brand management and research and innovation. We feel as if their main asset is brand recognition. Without their extensive marketing and sales of its numerous products, Coca-Cola would not be able to dominate the market as successfully as they do. Our main sources of information we plan to use are the company’s Annual Report and the company website in general. For further information, we plan to use online articles and reports to provide insight from other view points on the company’s strategies and processes....
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This note was uploaded on 11/14/2011 for the course ACC 453 taught by Professor Grenier during the Spring '11 term at Miami University.
- Spring '11