Chapter 4 notes

Chapter 4 notes - Chapter 4 Attitudes are often poor...

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Chapter 4 - Attitudes are often poor predictors of behavior. Changing people’s attitudes typically fails to produce much change in their behavior. - Our attitudes will predict behavior if: o These “other influences” are minimized. o The attitude corresponds very closely to the predicted behavior o The attitude is potent( because something reminds us of it or because we acquired it by direct experience) - Attitude: a favorable or unfavorable evaluative reaction toward something or someone (often rooted in one’s beliefs and exhibited in one’s feelings and intended behavior) - Implicit association test (IAT) o Uses reaction times to assess one’s automatic associations between attitude objects and evaluative words. - Principle of aggregation: The effects of an attitude become apparent when we look at a person’s aggregate or average behavior than when we consider isolated facts. Attitude toward the behavior + Subjective norms + Perceived control Behavior intention Behavior When does our behavior affect our attitudes? -
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Chapter 4 notes - Chapter 4 Attitudes are often poor...

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