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Unformatted text preview: Mass Media: All media that reach large audiences (magazines, television) Mean Worldview: Viewing the world and other people as dangerous and threatening Acting on Attitudes People act on attitudes based on: Immediate consequences Expectations of how others will evaluate us Habits Level of conviction Attitude Measurement and Change Reference Group: Any group a person identifies with and uses as a standard for social comparison Persuasion: Deliberate attempt to change attitudes or beliefs with information and arguments Communicator: Person presenting arguments or information Message: Content of communicators arguments Audience: Person or group to whom a persuasive message is directed...
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This note was uploaded on 11/14/2011 for the course PSYCHOLOGY ps 101 taught by Professor - during the Spring '10 term at Montgomery.
- Spring '10