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Unformatted text preview: Rewarding and solidifying new attitudes and beliefs Cults Authoritarian group in which the leader s personality is more important than the beliefs s/he preaches Group professes great devotion to a person or people and follows that person/people almost without question Cult members usually victimized by the leader(s) Will try to recruit potential converts at a time of need, especially when a sense of belonging is most attractive to potential converts Look for college students and young adults Some examples of cults: People s Temple and Jim Jones, Heaven s Gate, Branch Davidians, Osama bin laden and Al Qaeda...
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- Spring '10
- Cognitive Dissonance