{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Cognitive Dissonance - • Rewarding and solidifying new...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Cognitive Dissonance (Festinger) Contradicting or clashing thoughts, beliefs, attitudes, or perceptions that cause discomfort We need to have consistency in our thoughts, perceptions, and images of ourselves Underlies attempts to convince ourselves we did the right thing Justification: Degree to which one’s actions are explained by rewards or other circumstances Brainwashing Brainwashing: Engineered or forced attitude change requiring a captive audience Generally three steps to brainwash someone: Unfreezing: Loosening of former values and convictions Change: When the brainwashed person abandons former beliefs Refreezing:
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Rewarding and solidifying new attitudes and beliefs Cults Authoritarian group in which the leader ’ s personality is more important than the beliefs s/he preaches Group professes great devotion to a person or people and follows that person/people almost without question Cult members usually victimized by the leader(s) Will try to recruit potential converts at a time of need, especially when a sense of belonging is most attractive to potential converts Look for college students and young adults Some examples of cults: People ’ s Temple and Jim Jones, Heaven ’ s Gate, Branch Davidians, Osama bin laden and Al Qaeda...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online