Kroger Company Summary

Kroger Company Summary - 3. Kroger operates 2,400...

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Kroger Company Article Summary: 1. This article, “Kroger Blends Demand Management Software with Automated Ordering,” was published by Progressive Grocer on March 7, 2007 was written in preparation of Kroger to use Market6’s DemandChain Information Factory Forecast Engine. 2. New technology would improve inventory levels in each individual store. 3. Blended with Kroger’s automated ordering system. Background: 1. Biggest Competition is Wal-Mart followed by Safeway, Whole Foods Market and Supervalu Inc. 2. Company was founded in 1883 by Berry Kroger.
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Unformatted text preview: 3. Kroger operates 2,400 supermarkets, the largest in US. 4. Kroger also operates 44 domestic markets in 31 states. 5. Issues with predicting consumer demand and out of stock inventory. Analysis of Company Decision: 1. We agree that using Market6 technology is beneficial to Kroger. 2. Our Suggestions: a. Advertise Market6 to customers b. Update technology c. Keep an eye out for competitor’s supply chain technology d. Be aware of other supply chain software...
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This note was uploaded on 11/14/2011 for the course IT 371 taught by Professor Cowen during the Winter '07 term at Cal Poly.

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