IT 371 Group Presentation

IT 371 Group Presentation - ACASESTUDY VANESSAREAPOR...

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VANESSA REAPOR KATE STEWART ZARA VAKHAIRA CARLY WEINSTEIN A CASE STUDY
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AGENDA 1. Look at Kroger as a company: Products, services, market share, competitors, financials 1. Market6 and Kroger Problems, our article, why we chose this article 1. Benefits and Alternatives 2. Questions?
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BACKGROUND Cincinnati, Ohio Barry Kroger-1883 Largest operator of grocery stores in US Over 2,400 supermarkets Public company Mass production Both vertical integration  and supply chain Wide range of competitive priorities (Johnson, 2010) (Kroger.com) (wikinvest.com)
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KROGER SUPPLY CHAIN
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SUPERMARKET BRANDS
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Supermarkets Warehouse Stores Food4Less and Foods Co.  Multi-Department  Stores Fred Meyer Marketplace Stores Fry’s, Smith’s, Kroger,  Dillons Convenience Stores TurkeyHill, KwikShop,  LoafNJug, etc… Jewelry Stores FredMeyer, Litman,  Barclay, Fox’s,etc… Services Personal Finance, The  Little Clinic, Wireless OTHER BRANDS (kroger.com)
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MARKET Domestic Market-Only  operates in the US Operates in 44 product  markets across 31 states Largest or second largest  market share in 39 of  those markets Current Market Value:  $21.56 (wikinvest.com)
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COMPETITORS V. PARTNERS Competitors Wal-Mart Whole Foods Market Safeway Supervalue Inc.                                              (wikinvest.com) Partners Shell Western Union Coinstar Budget Rent-a-Car FTD Florists Fred Meyer Jewelers                                           (Kroger.com)
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REVENUES AND PROFITS In millions of dollars:
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This note was uploaded on 11/14/2011 for the course IT 371 taught by Professor Cowen during the Winter '07 term at Cal Poly.

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IT 371 Group Presentation - ACASESTUDY VANESSAREAPOR...

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