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Case 7-3 Silvio Napoli Schindler India Summary

Case 7-3 Silvio Napoli Schindler India Summary - Case 7-3...

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Case 7-3 – Silvio Napoli at Schindler India (A) Silvio Napoli, 33, Italian. Schindler: Swiss manufacturer of elevators and escalators. Schindler India: New Delhi and Mumbai. Plan: $10 million investment. Selling core, standardized products, with no allowance for customization. Low cost, and avoid import tariffs outsource manufacturing + logistics. Problems: - Customization products ordered. - Cost pressures: customs duties + transfer prices increased. *** No presence until 1950 – 1990 it had wholly owned subsidiary. 1874: Schindler Switzerland – Robert Schindler. 1958: India: ECE agreement terminated. 1985: BBL: Bharat Bijlee Ltd. To manufacture, market, and sell its elevators. No. 2 in Indian market. 1987: Alfred Schindler: engineering-based manufacturing to customer-oriented service company. Review long-term strategy: travel through several markets: India was second China. 1994: Napoli joined Schindler – head of corporate planning: report to CEO Schindler/assistant. 1995: Swatch project: standardized elevator at low-cost. 1996: BBL end. 1996: Napoli started entry project in India. 1998: worldwide known: number one producer of escalators in the world. *** Schindler: clear hierarchy, politeness important, first names rarely used. Top floor offices – fearful respect.
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