SchindlerCase - Silvio Napoli at Schindler India Based Upon...

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Silvio Napoli at Schindler India Based Upon Harvard Business School Case Study
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2 Opening Facts Schindler is the world's leading supplier of escalators and moving walkways. On a worldwide scale, the Swiss based company is the second-largest supplier in the elevator industry. Chairman Alfred Schindler identified India as an area of unexploited growth/profit potential (1995). Silvio Napoli, a top level Schindler manager, developed a strategic plan and was subsequently charged with the plan s implementation in the field.
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3 Opening Facts Schindler did not have wholly owned operations in India (1996). Distribution Agreement w/ECE (1958) Technical Collaboration w/Bharat Bijlee (1985) Boston Consulting Group (BCG) retained to study India strategy 34 partners evolved into 8 candidates No one candidate stood out from the rest Decision was reached to start a wholly owned Indian organization
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4 Opening Facts Napoli built Indian management team MD was experienced in building organizations from the ground up Field Ops Mgr came from Otis and had direct elevator experience GM Engineering had over two decades of experience with Schindler s competitor; Otis HR Mgr displayed a genuine concern for employees CFO displayed high energy and attitude Team building activities Explanation of Schindler s history / heritage Development of Indian business plan
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5 Opening Facts Napoli was energetic, impatient, hard driving and very communicative not the Indian way Needed to be half monk and half warrior MD assisted with developing Napoli s monk-like talents India s elevator market was divided into three segments 70% Low end: intense competition/local companies 20% Middle end:
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This note was uploaded on 11/11/2011 for the course ECON 202 taught by Professor Sneijder during the Fall '10 term at Erusmus University Rotterdam .

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SchindlerCase - Silvio Napoli at Schindler India Based Upon...

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