The Business Plan•The Business Plan is an essential tool in the planning and operating of abusiness; it serves asa road map of where the business is going;•Consider these fundamental questions:Whihbi?–Where is the business now?–Where is it going? Is the opportunity worthpursuing?–How will it get there? Can I (We) do it?•Remember, for our project, the business plan willdescribe an expansion / diversification concept fora three year period starting now (in real time).2
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Scope: The ReadersConsider three perspectives:1.The Entrepreneur: Remember vision and strategy? TheEntrepreneur should be able to clearly articulate what thebusiness is about, in our class you (the team) should be ableto clearly describe the concept;2.The Customer: The marketing perspective, why wouldbthidt /i?someone buy this product / service?3.The Investor: There should be realistic financial projectionsand well built financial statements4and well built financial statements.