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Comm320-Section5-BusinessPlan - THEBUSINESSPLAN CoursePack...

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THE BUSINESS PLAN Course Pack – Section 5
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The Business Plan The Business Plan is an essential tool in the planning and operating of a business; it serves as a road map of where the business is going ; Consider these fundamental questions: Wh i h b i ? Where is the business now? Where is it going? Is the opportunity worth pursuing? How will it get there? Can I (We) do it? Remember, for our project, the business plan will describe an expansion / diversification concept for a three year period starting now (in real time). 2
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Scope: The Readers Consider three perspectives: 1. The Entrepreneur: Remember vision and strategy? The Entrepreneur should be able to clearly articulate what the business is about, in our class you (the team) should be able to clearly describe the concept; 2. The Customer: The marketing perspective, why would b thi d t / i ? someone buy this product / service? 3. The Investor: There should be realistic financial projections and well built financial statements 4 and well built financial statements.
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