Comm320-Section8-Intrapreneurship

Comm320-Section8-Intrapreneurship - INTRAPRENEURSHIP...

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INTRAPRENEURSHIP CoursePack: Section 8 Comm 320
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Unlike the traditional management structure, Bill Gore proposed a flat, lattice like organizational structure where everyone shares the same title of “associate .” There are neither chains of command nor predetermined channels of communication. Leaders replace the idea of “bosses.” Associates choose to follow leaders rather than have bosses assigned to them. Associate contribution reviews are based on a peer level rating system. ill Gore articulated four culture principles that he called freedom Bill Gore articulated four culture principles that he called freedom, fairness, commitment and waterline: Associates have the freedom to encourage, help, and allow other associates to grow in knowledge, skill, and scope of responsibility ssociates should demonstrate irness each other and everyone with Associates should demonstrate fairness to each other and everyone with whom they come in contact Associates are provided the ability to make one's own commitments and are expected to keep them aterline t ation in ol es ons ltation ith other asso iates before A waterline situation involves consultation with other associates before undertaking actions that could impact the reputation or profitability of the company and otherwise “sink the ship.” 2
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trapreneurship Intrapreneurship Intrapreneurship marries entrepreneurial traits such as innovation, risk king independence; with the large resource pools of corporations; taking, independence; with the large resource pools of corporations; Note the terminology, it is sometimes referred to as “corporate entrepreneurship;” It is more and more necessary in the new economy, what are the reasons it has become so important? The blurring of boundaries in labour markets; General change in attitude towards entrepreneurship; The business cycle, rapid change; Technology; Economic uncertainty in general; The general need to be “lean and mean.” 3
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trapreneurship efined Intrapreneurship Defined The Intrapreneur: A person “is an employee of a large organization who has the entrepreneurial qualities of drive, creativity, vision and ambition, but who prefers, if possible to remain within the security of an established company.” Intrapreneurship can also be described as an organizational scenario where there exists: An overall climate of entrepreneurship; Intra corporate venturing; itiatives by employees to do something new; Initiatives by employees to do something new; Rationalization of the business.
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Comm320-Section8-Intrapreneurship - INTRAPRENEURSHIP...

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