•Unlike the traditional management structure, Bill Gore proposed aflat,lattice‐like organizational structure where everyone shares the same titleof “associate.” There are neither chains of command nor predeterminedchannels of communication.Leaders replace the idea of “bosses.”Associates choose to follow leaders rather than have bosses assigned tothem. Associate contribution reviews are based on a peer‐level ratingsystem.•Bill Gore articulated four culture principles that he called freedomBill Gore articulated four culture principles that he called freedom,fairness, commitment and waterline:–Associates have thefreedomto encourage, help, and allow other associates togrow in knowledge, skill, and scope of responsibilityAssociates should demonstratefairnessto each other and everyone with–whom they come in contact–Associates are provided the ability to make one's owncommitmentsand areexpected to keep themAaterlinesit ation in ol es ons ltationith other asso iates before–waterlinesituation involves consultation with other associates beforeundertaking actions that could impact the reputation or profitability of thecompany and otherwise “sink the ship.”2
IntrapreneurshipIntrapreneurship marries entrepreneurial traits such as innovation, risktaking independence; with the large resource pools of corporations;taking, independence; with the large resource pools of corporations;Note the terminology, it is sometimes referred to as “corporateentrepreneurship;”It is more and more necessary in the new economy, what are thereasons it has become so important?•The blurring of boundaries in labour markets;•General change in attitude towards entrepreneurship;•The business cycle, rapid change;•Technology;•Economic uncertainty in general;•The general need to be “lean and mean.”3
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Intrapreneurship‐Defined•The Intrapreneur: A person“is an employee of a large organizationwho has the entrepreneurial qualities of drive, creativity, vision andambition, but who prefers, if possible to remain within the security ofan established company.”•Intrapreneurship can also be described as an organizational scenariowhere there exists:–An overall climate of entrepreneurship;–Intra‐corporate venturing;–Initiatives by employees to do something new;–Rationalization of the business.4