Week 2 STR 581.docx - Strategic Plan Part 1 Environmental...

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Strategic Plan Part 1: Environmental Scan Strategic Plan Part 1: Environmental Scan Matthew WhiteSTR 581Dec 5, 2017Dr. Marine
Strategic Plan Part 1: Environmental Scan Strategic Plan Part 1: Environmental ScanValue and Competitive AdvantageThe environmental scan generates data that identifies threats and opportunities in the external environment in which the company operates. It also identifies strengths and weaknesses within the company’s internal operating environment. Once the scan is complete thebusiness uses this information to implement changes to fortify current strengths and strengthening weaknesses. The information is also useful in making future business decisions using the opportunities the scan reveals and taking steps to minimize threats. The following are some strengths, weaknesses, opportunities, and threats for Tesla:Strengths1.First fully electric sports car2.Not only manufacturer of end models, but also a supplier to other car manufacturers3.Experts in the electric car technology field4.No outside assistance for manufacturing of Tesla vehiclesWeaknesses1.Higher cost to maintain complete in-house manufacturing process2.Electric technology is currently more expensive than non-electric3.Supplying other manufacturers may backfire and put the competition aheadOpportunities1.The growing desire to go green can be useful in gaining governmental support2.The volatile oil market may provide consumers with the desire to go electric
Strategic Plan Part 1: Environmental Scan Threats1.The cost of the electric car makes it hard for Tesla to compete with competition2.Electric cars are essentially new and therefor, not the norm like vehicles that use gasTesla can take advantage of the fact that other manufacturers seek Tesla parts by either stopping the sale of Tesla technology to outside sources or boosting the prices of the sales. One of Tesla’s strengths may also be seen as a weakness. The complete in-house manufacturing of Tesla vehicles means that Tesla does not rely on others but it also means that Tesla is not outsourcing to get the best prices and may be the reason the vehicles are too expensive for the average consumer. The fact that the green movement is growing so large and there is so much concern about reducing the environmental footprint means that Tesla can leverage the government to back it.

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