Notes_Lecture 7_Mass Media - Lecture #7 The Mass Media...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Lecture #7 The Mass Media 29OCT2008 Media - TV, Movies o Keanu Reeves – Neo o Jim Carrey o American Psycho Victims of consumerism and the mass media o Mass media controls and influences o Average American spends 42% of the total numbers in a year interacting with the mass media o Human, body and mind are extensions of the mass media? o Members of the audience can’t shape the media Only a few senders of media Many receivers o We’re not passive consumers/receivers of the mass media o Mass media are recent inventions o Change evident as early as the 1870s From then on mass media no longer needed to travel long distances o ARPANET Internet grew out of it o Internet use is lowest where population density seems to be highest o Why mass media grew Religion Protestant Reformation vs. Catholicism o Encouraged literacy to promote Protestant Reformation o More people demanded books Gutenberg – reproduced Bibles by print o Durability o Many types of storage are dying out – VCR, A-Trac
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Notes_Lecture 7_Mass Media - Lecture #7 The Mass Media...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online