Chap010 - Chapter 10 DEVELOPING NEW PRODUCTS AND SERVICES...

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Chapter 10 DEVELOPING NEW PRODUCTS AND SERVICES Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) 3M: Continuous Innovation + Generous Benefits = Satisfied Customers (pp. 209-210) 1 The Variations of Products (pp. 210-213) 2, 3, 4, 6, 8, 9, 13, 15, 16, 18, 19, 20, 23, 26, 30, 33, 34, 41, 42, 47, 52, 55, 56, 195 21, 22, 27, 28, 29, 31, 32, 38, 51, 57, 59, 194, 196, 197, 198 5, 7, 10, 11, 12, 14, 17, 24, 25, 35, 36, 37, 39, 40, 43, 44, 45, 46, 48, 49, 50, 53, 54, 58, 60 Classifying Consumer and Business Goods (pp. 213-215) 62, 64, 68, 69, 70, 79, 88, 94, 96, 99, 100, 101, 103, 104, 105, 109, 111, 113, 127, 200 63, 65, 66, 67, 71, 72, 73, 74, 75, 76, 80, 84, 85, 86, 87, 89, 90, 95, 106, 114, 116, 117, 118, 119, 120, 121, 124, 125, 126, 128, 129, 201 61, 77, 78, 81, 82, 83, 91, 92, 93, 97, 98, 102, 107, 108, 110, 112, 115, 122, 123, 199 New Products and Why They Succeed or Fail (pp. 216-221) 130, 131,135, 140, 145, 155 134, 136, 138, 139, 141, 142, 143, 146, 149, 150, 156, 157, 158, 202, 203, 204 132, 133, 137, 144, 147, 148, 151, 152, 153, 154 The New-Product Process (pp. 221-228) 159, 160, 161, 163, 164, 169, 170, 173, 175, 178, 182, 186, 188, 189, 191 162, 165, 172, 174, 176, 177, 185, 187, 205, 206, 207, 208 166, 167, 168, 171, 179, 180, 181, 183, 184, 190 Video Case: Palm Inc.: Developing Competitive New Products (pp. 230-231) 192, 193 Note: Bold numbers indicate short essay questions. 575
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CHAPTER 10 DEVELOPING NEW PRODUCTS AND SERVICES MULTIPLE CHOICE QUESTIONS 10-1 CHAPTER OPENING EXAMPLE: 3M DEFINITION __________ encourages its researchers to spend up to 15 percent of their time on projects of their own choosing with the result that more than 500 patents are obtained each year. a. IBM b. Microsoft c. 3M d. Kodak e. GM Answer: c Page: 210 Rationale: 3M encourages its researchers to spend up to 15 percent of their time on new technologies and innovative product ideas of their own choosing—what they call, “scouting time.” 10-2 PRODUCT DEFINITION A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is: a. received in exchange for money alone. b. received in exchange for money or some other unit of value. c. always providing the selling company with profit. d. a tangible received in exchange for a person's time and effort. e. something people need as a result of a marketer-dominated source. Answer: b Page: 210 Rationale: Key term definition—product 10-3 PRODUCT DEFINITION A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. a. product b. market decision c. market factor d. utility e. process Answer: a Page: 210 Other Location: web Rationale: Key term definition—product 576
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10-4 PRODUCT LINE DEFINITION A __________ is a group of products—goods or services—that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. a. product class b. product mix c. product line d. marketing mix e. product category Answer: c Page: 210 Rationale: Key term definition—product line 10-5 PRODUCT LINE APPLICATION The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.
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