Chap010 - Chapter 10 DEVELOPING NEW PRODUCTS AND SERVICES...

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Unformatted text preview: Chapter 10 DEVELOPING NEW PRODUCTS AND SERVICES Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) 3M: Continuous Innovation + Generous Benefits = Satisfied Customers (pp. 209-210) 1 The Variations of Products (pp. 210-213) 2, 3, 4, 6, 8, 9, 13, 15, 16, 18, 19, 20, 23, 26, 30, 33, 34, 41, 42, 47, 52, 55, 56, 195 21, 22, 27, 28, 29, 31, 32, 38, 51, 57, 59, 194, 196, 197, 198 5, 7, 10, 11, 12, 14, 17, 24, 25, 35, 36, 37, 39, 40, 43, 44, 45, 46, 48, 49, 50, 53, 54, 58, 60 Classifying Consumer and Business Goods (pp. 213-215) 62, 64, 68, 69, 70, 79, 88, 94, 96, 99, 100, 101, 103, 104, 105, 109, 111, 113, 127, 200 63, 65, 66, 67, 71, 72, 73, 74, 75, 76, 80, 84, 85, 86, 87, 89, 90, 95, 106, 114, 116, 117, 118, 119, 120, 121, 124, 125, 126, 128, 129, 201 61, 77, 78, 81, 82, 83, 91, 92, 93, 97, 98, 102, 107, 108, 110, 112, 115, 122, 123, 199 New Products and Why They Succeed or Fail (pp. 216-221) 130, 131,135, 140, 145, 155 134, 136, 138, 139, 141, 142, 143, 146, 149, 150, 156, 157, 158, 202, 203, 204 132, 133, 137, 144, 147, 148, 151, 152, 153, 154 The New-Product Process (pp. 221-228) 159, 160, 161, 163, 164, 169, 170, 173, 175, 178, 182, 186, 188, 189, 191 162, 165, 172, 174, 176, 177, 185, 187, 205, 206, 207, 208 166, 167, 168, 171, 179, 180, 181, 183, 184, 190 Video Case: Palm Inc.: Developing Competitive New Products (pp. 230-231) 192, 193 Note: Bold numbers indicate short essay questions. 575 CHAPTER 10 DEVELOPING NEW PRODUCTS AND SERVICES MULTIPLE CHOICE QUESTIONS 10-1 CHAPTER OPENING EXAMPLE: 3M DEFINITION __________ encourages its researchers to spend up to 15 percent of their time on projects of their own choosing with the result that more than 500 patents are obtained each year. a. IBM b. Microsoft c. 3M d. Kodak e. GM Answer: c Page: 210 Rationale: 3M encourages its researchers to spend up to 15 percent of their time on new technologies and innovative product ideas of their own choosingwhat they call, scouting time. 10-2 PRODUCT DEFINITION A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is: a. received in exchange for money alone. b. received in exchange for money or some other unit of value. c. always providing the selling company with profit. d. a tangible received in exchange for a person's time and effort. e. something people need as a result of a marketer-dominated source. Answer: b Page: 210 Rationale: Key term definitionproduct 10-3 PRODUCT DEFINITION A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value....
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Chap010 - Chapter 10 DEVELOPING NEW PRODUCTS AND SERVICES...

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