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Chapter 6 Power Point

Chapter 6 Power Point - MGT3303 Chapter6 1 Outlineoflecture...

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MGT 3303  Management of Organizations Chapter 6 –  Organizational Strategy 1
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Sustainable competitive advantage Stages of strategy development Corporate-level portfolio strategies Industry-level strategies Firm-level strategies 2 Outline of lecture
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3 Goal: How to Achieve Sustainable  Competitive Advantage Resources Assets, capabilities, processes, Information & knowledge that the organization controls Competitive Advantage Providing greater value for customers than competitors are capable of doing Sustainable Competitive Advantage A competitive advantage that other companies have tried unsuccessfully to duplicate
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How companies compete & win! Company Name Sust. Competitive  Advantage McDonalds Honda Pixar Google Virgin Consistent food, fast   & fun for kids (Happy   meals) Engine technology  Fun animated films for  kids (& adults!) Organizing information  & making it  useful/accessible Multiple  “hip” brands  http://www.virgin.com/AboutVirgin/WhatWeAreA 4
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Cost leadership strategy Avg. passenger airfare  $114.48  Avg. passenger trip length   826 miles Consistently high customer service Flies 104 million passengers/year to 64 cities (3,400  flights/day) Treat employees well (86% unionized) Fast turnaround times at gates http://www.youtube.com/watch?v=lBolz48uMtA&feature=re http://www.southwest.com/about_swa/press/factsheet 5 Capabilities at SW Airlines->  profitability
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6 Stages of strategy development Assess need  for strategic change Conduct a Situational  Analysis (SWOT) Choose Strategic Alternatives
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7 Assess need for change
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