Chapter 6 Power Point

Chapter 6 Power Point - MGT 3303 Management of...

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Unformatted text preview: MGT 3303 Management of Organizations Chapter 6 – Organizational Strategy 1 Sustainable competitive advantage Stages of strategy development Corporate-level portfolio strategies Industry-level strategies Firm-level strategies 2 Outline of lecture 3 Goal: How to Achieve Sustainable Competitive Advantage Resources Assets, capabilities, processes, Information & knowledge that the organization controls Competitive Advantage Providing greater value for customers than competitors are capable of doing Sustainable Competitive Advantage A competitive advantage that other companies have tried unsuccessfully to duplicate How companies compete & win! Company Name Sust. Competitive Advantage McDonalds Honda Pixar Google Virgin Consistent food, fast & fun for kids (Happy meals) Engine technology Fun animated films for kids (& adults!) Organizing information & making it useful/accessible Multiple “hip” brands http://www.virgin.com/AboutVirgin/WhatWeAreA 4 Cost leadership strategy ◦ Avg. passenger airfare à $114.48 ◦ Avg. passenger trip length à 826 miles Consistently high customer service ◦ Flies 104 million passengers/year to 64 cities (3,400 flights/day) ◦ Treat employees well (86% unionized) ◦ Fast turnaround times at gates http://www.youtube.com/watch?v=lBolz48uMtA&feature=re http://www.southwest.com/about_swa/press/factsheet 5 Capabilities at SW Airlines-> profitability 6 Stages of strategy development Assess need for strategic change Conduct a Situational Analysis (SWOT) Choose Strategic Alternatives 7...
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This note was uploaded on 11/09/2011 for the course PSY 1310 taught by Professor Brown during the Spring '07 term at Texas State.

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Chapter 6 Power Point - MGT 3303 Management of...

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