AEM1200-0126Q - Class W 1/26 Question Set AEM1200 Spring...

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AEM1200 Spring 2011 Pedro David Pérez 1. ________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. a. Advertising b. Marketing c. Promotion d. Selling e. Stakeholder management 2. The last step in the marketing process often includes: a. Building relationships with customers b. Deciding how to communicate with customers c. Deciding the best way to distribute the product d. Developing a written report to summarize the results of the period's marketing activities e. Selling the product to consumers 3. Roosevelt Community College has experienced declining enrollment for the past three years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, Roosevelt Community College would benefit from: a. An increase in advertising b. Changing its location c. Marketing research d. Sales promotions e. Test marketing 4. The market for goods, services and information is fundamentally divided between: a. B2B market and C2C market b. Consumer market and business-to-business market c. Domestic market and foreign market d. Mass market and the niche market e. Primary market and secondary market 5. Which of the following refers to the process of dividing the total market into several groups with similar characteristics? a. Market differentiation b. Market partitioning c. Market positioning d. Market segmentation e. Market targeting 6. Contacting customers after a sale to reassure them that they made the right decision is intended to offset: a. Brand identification b. Cognitive dissonance, or buyers’ remorse
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This note was uploaded on 11/10/2011 for the course AEM 101 taught by Professor N/a during the Spring '11 term at Cornell University (Engineering School).

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AEM1200-0126Q - Class W 1/26 Question Set AEM1200 Spring...

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