AEM1200-0131Q - Class M 1/31 Question Set AEM1200 Spring...

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Class M 1/31 Question Set AEM1200 Spring 2011 Pedro David Pérez 1. The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called: a. Product differentiation b. Product line c. Product mix d. Product package e. Total product offer 2. The purpose of __________ is to create real or perceived product differences. a. Brand management b. Niche marketing c. Product differentiation d. Product mixing e. Target marketing 3. Which of the following is not a benefit provided by a brand name to a buyer? a. Reduced search time b. Prestige c. Quality assurance d. Rock-bottom price e. All of the above are benefits provided by a brand name to a buyer 4. The best strategy for brand name manufacturers to respond to the challenge of generic goods is to use price discounts and coupons to price their products more aggressively. a. True b. False 5. The critical component of a total product offer is always a low price a. True b. False 6. Identify the false statement a. One function of effective packaging is to attract the attention of consumers; b. One function of effective packaging is to protect the goods inside during handling and storage, as well as deter product tampering and theft; c. One function of effective packaging is to provide information regarding warranties, benefits, and uses of the good inside the package; d. The trend towards self-service retailers has increased the importance of packaging; e. All the statements above are true 7. When people consider purchasing a good, they: a. are most influenced by the price of the product or service. b.
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This note was uploaded on 11/10/2011 for the course AEM 101 taught by Professor N/a during the Spring '11 term at Cornell University (Engineering School).

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AEM1200-0131Q - Class M 1/31 Question Set AEM1200 Spring...

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