{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

AEM1200-0207Q-1

AEM1200-0207Q-1 - Class M 2/7 Question Set AEM1200 Spring...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Class M 2/7 Question Set AEM1200 Spring 2011 Pedro David Pérez 1. The goal of ____________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 2. _______ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identifies in the message. 3. ________ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services. 4. The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}