AEM1200-0207Q-1 - Class M 2/7 Question Set AEM1200 Spring...

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Unformatted text preview: Class M 2/7 Question Set AEM1200 Spring 2011 Pedro David Pérez 1. The goal of ____________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 2. _______ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identifies in the message. a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 3. ________ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services. a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 4. The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 5. The promotional tool that stimulates consumer purchasing and dealer interest by means of short- term activities, such as trade shows, event sponsorships, and contests, is known as: a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 6. Direct mail, telemarketing, and catalog sales are all common examples of:...
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This note was uploaded on 11/10/2011 for the course AEM 101 taught by Professor N/a during the Spring '11 term at Cornell University (Engineering School).

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AEM1200-0207Q-1 - Class M 2/7 Question Set AEM1200 Spring...

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