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AEM1200-0207Q-1 - Class M 2/7 Question Set AEM1200 Spring...

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Class M 2/7 Question Set AEM1200 Spring 2011 Pedro David Pérez 1. The goal of ____________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. a. Advertising b. Personal selling c. Promotion d. Public relations e. Sales promotion 2. _______ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identifies in the message. 3. ________ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services. 4. The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called:
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