Social PsychologyFinal

Social PsychologyFinal - Social Psychology Study of how...

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Unformatted text preview: Social Psychology Study of how other people influence our thoughts, feelings and behavior. Conformity Conformity Tendency of people to adjust their behavior to what others are doing or to adhere to the norms of their culture Social norms Rules about acceptable behavior imposed by the cultural context in which one lives Conformity Solomon Asch conformity study (1951) Participants were asked to select the line closest in length to X (standard line) When confederates gave obviously wrong answers (1 or 3), more than 1/3 conformed and agreed with the incorrect choices Why do we conform? Informational social influence Conformity because one views others as a source of knowledge about what one is supposed to do Normative social influence Conformity in order to be accepted and approved by others Reference groups People we conform to because we like and admire them and want to be like them Minority Social Influence In order to change the majority view the minority, one must present a logical argument Usually by means of informational social influence Factors that affect Conformity Groupthink...
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Social PsychologyFinal - Social Psychology Study of how...

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