Comm320_Summer2011_course outline_section CC

Comm320_Summer2011_course outline_section CC -...

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COMM 320 / section CC Tuesday and Thursday, 18.30 – 21.00 Summer 2011 Instructor: Assistant Professor Lidia Varbanova, PhD Office: MB 13 - 104 Phone: +514 848 – 2424 (2005) E-mail: lvarbano@jmsb.concordia.ca Skype: lidiavarbanova (The best way to reach me is by e-mail or skype) Office hours: Tuesdays 16.00-18.00 (Or by appointment) Outline Entrepreneurial activities have a global impact on individual lives, careers and also on organizational survival and growth. Entrepreneurs introduce change and innovation into the economic and social systems, empowering other individuals and organizations to constantly adapt. New products and services, new organizational practices and ongoing changes make it very difficult for business students and professionals to settle down into routine work and linear career paths. Rooted in change and innovation, the discipline of entrepreneurship has a distinct place in business administration studies. It is different from the other disciplines, but at the same time it is complementary to them. Throughout this course, you will be led to examine how entrepreneurship is complementary to management, marketing, accountancy, finance and other business disciplines and practices. There are many professional and life situations where you can benefit by having entrepreneurial knowledge and approach, regardless of where your major interests are in the world of business and management. Throughout the course we will discuss theories, concepts, case studies and practices, which are applicable to diverse situations. Finally, one of the course objectives is to help you see the relevance of entrepreneurship concepts to your general career goals. Course objectives 1. Introduce you to the Canadian and international theory and practice of entrepreneurship. We will provide numerous cases and examples that will facilitate your understanding of theory and concepts. You will have to integrate the conceptual framework related to entrepreneurship into practical cases. You will be asked to think, analyze, synthesize and criticize these concepts and cases in an innovative and creative way. 2. Demonstrate the relevance and applicability of the study of entrepreneurship to management and administration in general, and to you specifically, especially considering your particular professional interests and your future career goals. Textbook:
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Comm320_Summer2011_course outline_section CC -...

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