jchandle_Exam 1 STUDY GUIDE SUM11

jchandle_Exam 1 STUDY GUIDE SUM11 - MGMT105, INTRO TO...

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MGMT105, INTRO TO MARKETING SUMMER 2011, PROFESSOR CHANDLER EXAM 1 (Chapters 1,2,3,4,5) --- STUDY GUIDE IMPORTANT CONCEPTS Marketing Market Exchange and conditions for exchange to occur Value Satisfaction Corporate social responsibility Ethics Values Target market Environment of Exchange: Social Factors, Demographic Factors, Political Factors, Economic Factors Characteristics of Key American demographics (e.g., Generation X) Inflation Global Marketing and Culture Multinational Corporation Standardization Quota / Tariff Import/ Export WTO / NAFTA Ways to enter international markets Market Segmentation & Segmentation Approaches Various Targeting Strategies SAMPLE QUESTIONS The same Timex, Seiko, and Citizen wristwatches you buy in the United States can be purchased around the world. There is no difference in a watch purchased in Russia, in Mexico, or in Singapore because the manufacturers of these watches use a: ethnocentric strategy .
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jchandle_Exam 1 STUDY GUIDE SUM11 - MGMT105, INTRO TO...

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