Running Header: OPTIMIZING AIRLINE REVENUE
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Optimizing Airline Revenue
Joseph DuBois
Embry-Riddle Aeronautical University
BSAB 415
April 12, 2020
OPTIMIZING AIRLINE REVENUE
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Stay Woke Air
Stay Woke Airlines is a new airline with plans on becoming one of the top airlines in
America. We are focused on exceptional customer service with the goal to provide the best
experience for your money. Stay Woke Air will be operating as full-service carrier initially, with
plans to enter other markets in the future.
Optimizing Airline Revenue
There are multiple avenues Stay Woke Air will utilize to optimize revenue and maximize
profits. Some of these strategies are continuous/long term strategies. A few examples will be
gaining market share, increasing product development, and planning different ways to enter new
markets. For an airline to succeed and grow, revenue must increase. The more revenue an airline
has flowing in, the quicker it can grow and expand into different markets. This is vital if Stay
Woke Air plans on competing with the top airlines in today’s world.
Pricing Strategies
To begin we will use “Pricing for market penetration”. This strategy can be a bit risky due
