AIRLINE REVENUE MANAGEMENT PROJECT2Stay Woke AirJumping into the airline industry is a consumer business that can be somewhat high risk.The airline industry is an extremely competitive market that is always growing. This industry canbe broken down into four types of operations. These operations are International, National, Regional and Cargo. When deciding to start an airline, the company must base its marketing strategies towards high and profitable unmet demands in a few categories. These categories include markets where demand is either unmet or poorly served; and meeting peak traffic demands on certain key regional, seasonal, and variable routes where very high load factors can be predicted despite existing but lower-quality competition, or where competition cannot meet the demand (Svala, 2020). The name of my airline is Stay Woke Air. Stay woke air will be based out of Hartsfield-Jackson Atlanta International, one of the world’s busiest airports. My airline will be operated as amainline airline. Stay Woke airline primary focus will be to service the United States but will also provide services to the Caribbean, Mexico, and northern South America. The mission of Stay Woke Air is committed services of the highest quality, friendly Customer Service, and last but far from least, Safety. Our aim as an airline is to connect people to what they deem importantin life, through reliable, friendly, and affordable air travel. (Bonsor,2020)
AIRLINE REVENUE MANAGEMENT PROJECT3Stay Woke Air will be operating as a mainline flight system. There will be five hubs throughout the USA. The base of operations/main hub will be Hartsfield-Jackson Atlanta International, with the remaining four hubs located at Chicago O'Hare International Airport, NewYork LaGuardia Airport, Los Angeles International Airport, and Miami International Airport respectively (Wang, 2017). We will use TSA as our form of security at each one of these locations. With these hubs in different regions of the USA, our airline will be able to reach every major city domestically and over 20 major cities internationally. These destinations will be equipped with a variety of aircraft made by Boeing: i.e. the Boeing 777 models, Boeing 757 models, Boeing 767 models, and Boeing 737 models. As the airline grows, we will venture into acquiring other aircraft type to service our clients better (Hill,2018). Stay Woke airlines will be a non-unionized airline. Some unionized rules do not align with our overall goals and therefore will be ineffective in the company. However, we will aim to give all employees proper working conditions, pay, and time off etc. All employees are considered equal, regardless of time in service. An example of one of those things is seniority.