Chap007

Chap007 - Chapter 07 - Electronic Business Systems Chapter...

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Chapter 07 - Electronic Business Systems Chapter 07 Electronic Business Systems True / False Questions 1. (p. 262) Cross-functional enterprise systems cross the boundaries of traditional business functions in order to reengineer and improve vital business processes all across the enterprise. TRUE AACSB: Technology Bloom: Knowledge Difficulty: Easy Learning Objective: 1 2. (p. 262) Networked enterprises view cross-functional enterprise systems as a strategic way to use IT to centralize information resources. FALSE Networked enterprises view cross-functional enterprise systems as a strategic way to use IT to decentralize information resources. AACSB: Technology Bloom: Knowledge Difficulty: Hard Learning Objective: 1 7-1
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Chapter 07 - Electronic Business Systems 3. (p. 292) According to the Real World case, Hilton Hotels Corp. learned that customers are more satisfied if their stay goes flawlessly than if they encounter a problem, even if the hotel staff resolves it. FALSE Hilton Hotels learned that customers are more satisfied when they have a problem and the hotel staff takes care of it than if the stay goes flawlessly. AACSB: Technology Bloom: Knowledge Difficulty: Medium Learning Objective: 2 4. (p. 292) According to the Real World case, turnover at Hilton Hotel's front desk averages more than 100 percent per year. TRUE AACSB: Technology Bloom: Knowledge Difficulty: Easy Learning Objective: 2 5. (p. 292) According to the Real World case, the frequent-flier software used by Hilton Hotels is 100 percent custom-coded. FALSE Hilton's OnQ software is about 70 percent custom-coded. AACSB: Technology Bloom: Knowledge Difficulty: Medium Learning Objective: 2 7-2
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6. (p. 265) Partner relationship management software concentrates on the efficiency of a firm's internal production, distribution, and financial processes. FALSE Enterprise resource planning software concentrates on the efficiency of a firm's internal production, distribution, and financial processes. AACSB: Technology Bloom: Knowledge Difficulty: Medium Learning Objective: 1 7. (p. 265) Knowledge management applications focus on providing a firm's employees with tools that support group collaboration , decision making , and human resources management. FALSE Knowledge management applications provide a firm's employees with tools that support group collaboration and decision making, but not human resources management . AACSB: Technology Bloom: Knowledge Difficulty: Medium Learning Objective: 1 8. (p. 266) According to the Ogilvy and Mather case, companies should stick to the true blue American bu\business formula. FALSE Globalization is becoming critical, with challenges such as language, culture, time zones, and physical infrastructure. AACSB: Technology
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Chap007 - Chapter 07 - Electronic Business Systems Chapter...

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