Project 2 - ME MO RAND UM TO: Dr. John Murphy and Melissa...

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M E M O R A N D U M TO: Dr. John Murphy and Melissa Martin FROM: Sameer Badruddin, T 7-8 DATE: October 19, 2010 RE: Major Project #2 – Brand Mind Map and Marketing Implications What is the single most important consumer behavior insight revealed about the subject in the brand mind map? In our interview, Dr. Smith mainly described Target as an excellent store for families of all classes. The brand mind map revealed Dr. Smith’s consumer behavior insight for Target as a necessity for all families to run day- to-day lives, selling products of fine quality at a manageable price. Target has become essential for the existence of a comforting lifestyle, meeting various wants and needs for consumers with convenience and expediency. What rationale supports why this insight is the most important? In Dr. Smith’s life, Target has become an important factor when running day-to-day activities, such as purchasing groceries, gifts for family and friends, and home items. Target offers good quality items and great
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Project 2 - ME MO RAND UM TO: Dr. John Murphy and Melissa...

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