Monroe Motivated Sequence Description

Monroe Motivated Sequence Description - steps that need to...

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Monroe’s Motivated Sequence A five step approach to persuasive speaking. The speech will follow each of these five steps. Your speech needs to do each of the 5 steps. 1) Grab your audience’s attention and clearly identify the topic. 2) Identify the need that exists in our lives or the problem that needs to be addressed. Clearly illustrate the size, scope, extent of the issue so that we understand the situation. 3) Provide satisfaction or the solution to the problem. Tell me all of the
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Unformatted text preview: steps that need to be undertaken to sole the need/problem that’s been identified above. 4) Establish visualization. Tell the audience how the solution that’s just been identified above will directly impact their lives. Get them to visualize the solution as it deals with them. 5) Call to action – this is where your speech becomes persuasive. Tell your audience exactly what you want them to do to make the solution a reality. (this the cliff-note version)...
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This note was uploaded on 11/14/2011 for the course SPEECH 101 taught by Professor Teacher during the Spring '11 term at Las Positas College.

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