Unformatted text preview: interested in feminine products. This makes the marketing be aimed at the female buyer. How can an organization ensure that their market strategy is appropriate for their target market? Gathering intelligence and surveys can help ensure that an organization is appropriately marketing for their target market. I have seen where marketing companies hire individuals to watch commercials and fill out questionnaires. This is often done at the mall. Marketing companies gain insight into the buyers mind by reviewing the questionnaires about the commercials and can adjust the advertising accordingly....
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This note was uploaded on 11/14/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08