MKT 421 Week 2 Team Assignment - Marketing Plan Phase I

MKT 421 Week 2 Team Assignment - Marketing Plan Phase I -...

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Marketing Plan 1 Running head: MARKETING PLAN: PHASE 1- PET PALACE Marketing Plan: Phase I Holly M. Hyatt, University of Phoenix MKT/421 - Marketing
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Marketing Plan 2 Marketing Plan: Phase I – Starbucks Marketing is essential for every business to do. This allows you to get your product out there for the consumer to try and with good marketing will become a household name. Team C has chosen to market Starbucks with a line of new products. Starbucks was originally founded in 1971 when it opened its first coffee shop in Seattle. They belief was to offer the freshest coffee beans from around the world and share it with their friends. In 1981 CEO Howard Schultz walked into his first Starbucks and became captivated by
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Unformatted text preview: the fresh coffee. He later joined Starbucks in 1983 and traveled extensively to Europe where he became intrigued with the little coffee shops everywhere. He found it the atmosphere peaceful a place where friends could share stories over a cup of coffee. He left Starbucks and created his own coffeehouse but, returned and with the help of investors purchased Starbucks. Today they have 15,000 locations in 50 countries and serve a wide variety of beverages and pastries. Kotler, P. & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall....
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This note was uploaded on 11/14/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.

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MKT 421 Week 2 Team Assignment - Marketing Plan Phase I -...

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