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Unformatted text preview: the fresh coffee. He later joined Starbucks in 1983 and traveled extensively to Europe where he became intrigued with the little coffee shops everywhere. He found it the atmosphere peaceful a place where friends could share stories over a cup of coffee. He left Starbucks and created his own coffeehouse but, returned and with the help of investors purchased Starbucks. Today they have 15,000 locations in 50 countries and serve a wide variety of beverages and pastries. Kotler, P. & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall....
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This note was uploaded on 11/14/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08