GOOGLE'S ANTITRUST LEGAL - Googles Anti-Trust Policies 1...

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Google’s Anti-Trust Policies 1 Integrating Values – The Legal, Morality, and Social Responsibility of Google’s Anti-Trust Policies
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Google’s Anti-Trust Policies 2 Integrating Values – The Legal, Morality, and Social Responsibility of Google’s Anti-Trust Policies Google has been the focus of the news lately with accusations and investigations of violating anti-trust laws. Typing in “Google Anti-Trust” in any online search engine (including Google) brings up hundreds of articles, links and websites which show just how popular the topic is. This paper analyzes the legal, ethical and social responsibility issues that Google has been forced to deal with and be accountable for since they have grown to such a powerful force in the online industry. Online advertising, the arena that Google leads the field in, has such dominance over the competition that the world is noticing. When competition disappears, everyone but the winner suffers. In online advertising, what has happened is that Google has made it that the highest monetary bidder will get the most visitors to their websites. The subject of online advertising has never been more relevant. With the introduction of computer tablets and more powerful Smartphone’s, online search engines are what internet users depend on to sort through the millions of pages of information. When users get manipulated into getting responses paid by advertisers rather than what is more relevant, and at the same time are made to believe that the information is generated algorithmically without preferences, then legal, ethical and social responsibility issue lines are crossed. Best online practices are still being developed. Since Google is the leader in online advertising, analyzing how Google deals with the issues of illegal, unethical and social irresponsibility will have relevance on how our online behavior will change in the future. While Google has enjoyed a lot of popularity and exponential growth, it has not come without drawbacks. Being a big company that is everyday entrenching itself with the online
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Google’s Anti-Trust Policies 3 community gets a lot of attention. Accusations have attacked the very core of what the mission statement attempts to describe. Google is being accused of catering to money driven web searching as opposed to unbiased results that incorporate popularity, relevance and integrity of websites. The idea is to get you what you need, when you need it. When consumers believe that the results are not what they request, but the force feeding of advertising companies, then the foundation of Google is questioned and nothing good comes of that. Unpopular web sites and search engines soon disappear when no one visits them anymore. Formally, Google is now under scrutiny from the U.S. Justice department that is
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GOOGLE'S ANTITRUST LEGAL - Googles Anti-Trust Policies 1...

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