Lecture 5-Ethics

Lecture 5-Ethics - Ethics and Professionalism...

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Ethics and Professionalism
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Decision-making when faced with an ethical dilemma is easy: Do the right thing. Always.- Alex Cutler, CEO, Eaton Corporation. If I have done my job well for the right purpose, my life has substance and meaning. If I have done my job poorly or for the wrong purpose, I have squandered my life, however much I have prospered.-John Kultgen, Ethics Professor – University of Missouri
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Social Positives of Public Relations Improves professional practice by enforcing codes of ethics and standards of performance. Improves the conduct of organizations by stressing the need for public approval. Articulates all points of view in the public forum (“court of public opinion”). Replaces misinformation and discord (lack of harmony and agreement) with information and rapport.( relationship of mutual understanding or trust and agreement between people) Helps social systems adapt to changing needs and environments.
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Social Negatives of Public Relations Gains advantages for and promoting special interest at the cost of public well-being. Clutters channels of communication with the debris of
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This note was uploaded on 11/15/2011 for the course COM 259 taught by Professor Brewer during the Spring '08 term at Miami University.

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Lecture 5-Ethics - Ethics and Professionalism...

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