Lecture 2- History

Lecture 2- History - Historical Origins of Public Relations...

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Historical Origins of Public Relations
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Ancient Genesis 1800 BC-farm bulletin in Iraq King’s spies in India. Romans “vox populi, vox Dei.” Machiavelli’s “Discoursi” –people must be caressed or annihilated 1600’s Propaganda=Catholic Church’s “Congregatio de Propaganda Fide”
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American Beginning American Revolution- trade vs. farmer- Hamilton vs. Jefferson Raising funds and promoting causes 1641- “begging mission” for Harvard
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Samuel Adams Use of: organization to implement actions of public relations campaigns. Called sons of liberty. Symbols -liberty tree, American flag Slogans- easy to remember – his was “taxation without representation” staged events -Boston tea party getting your story to the public first- your version becomes the accepted one.
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Thomas Paine et. al “Common Sense”- greatest PR act of the revolution- Jan 1776 and a month later over 100,000 copies (today 20 mill.) Swaying early adopters-Sam Adams and “The Committees of Correspondence”- people who readily accept change, companies use facebook to market. The White Paper- “ Common Sense” - position papers, about certain issues. The Product Launch Press Release- federalist papers letters to the editor, talk radio Letters to the Editor-The Federalist Papers
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Growth and Change of the Field Late 1820’s- President Andrew Jackson and Amos Kendall Kitchen Cabinet- trusted advisors Bank of the US and Nicholas Biddle (founded the first bank- credit was very tight) First business use of public relations Loans to papers and ads-quieting critics The Bank Wars Jackson has lots of support, took all the funds out of the back. Biddle gave loans to editors so he could get banks re-chartred. Davey Crockett: congressman build him up to be a something more then he was , he ghost wrote about/for him. Matthew St. Clair Clarke-Biddle’s Publicist -pushing to get the bank re-chartered
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P.T. Barnum Invented the word “jumbo” Publicist was Tody Hamilton 1850’s Railroad publicists Charles Lowell-Burlington RR publicists-must not only build a RR west, but find a population and build up business- exports became more and more outrageous. -public publicity (this is what has given PR a bad name)
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This note was uploaded on 11/15/2011 for the course COM 259 taught by Professor Brewer during the Spring '08 term at Miami University.

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Lecture 2- History - Historical Origins of Public Relations...

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