Lecture 8-Media Relations-1

Lecture 8-Media Relations-1 - External Media and Media...

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External Media and Media Relations
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Controlled media include those in which practitioners have the say over what is said, how it is said, when it is said, and—to some extent—to whom it is said.
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Uncontrolled media are those over which practitioners have no direct role in decisions about media content. Instead, media gatekeepers decide if it is reported, what is reported, how it is reported, when it is reported, and to whom it is reported.
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New Media-New Challenges Coming together of computing, telecommunications and media in a digital environment Average professional spends 27 hours a week a week online. Internet provides direct and immediate access Blogs – electronic journals by 2004 they have media credentials at conventions Korean presidential election of 2002
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Newspapers Workhorse of the public information system Internationally elite newspapers-include LeMonde, The Statesman Circulation trends – numbers of newspapers lower but circulation is higher
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