Chapter 3 CONSUMER BEHAVIOR Definitions (1)

Chapter 3 CONSUMER BEHAVIOR Definitions (1) - CONSUMER...

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CONSUMER BEHAVIOR Definitions Chapter 3 Learning Change in behavior resulting from some interaction between a person and a stimulus. Perception Consumer’s awareness and interpretation of reality. Exposure Process of bringing some stimulus within proximity of a consumer so that the consumer can sense it with one of the five human senses. Sensation Consumer’s immediate response to a stimulus. Attention Purposeful allocation of information-processing capacity toward developing an understanding stimulus. Cognitive Organization Process by which the human brain assembles sensory evidence into something recognizable. Assimilation State that results when a stimulus has characteristics such that consumers readily recognize it as belonging to some specific category. Accommodation State that results when a stimulus shares some but not all of the characteristics that would lead to fit nearly in an existing category and consumers must process exceptions to rules about the category. Contrast State that results when a stimulus does not share enough in common with existing categories to allow categorization. .
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This note was uploaded on 11/15/2011 for the course MGMT 3310 taught by Professor Staff during the Fall '11 term at Sam Houston State University.

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Chapter 3 CONSUMER BEHAVIOR Definitions (1) - CONSUMER...

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