Chapter 5 Consumer Behavior Terms

Chapter 5 Consumer Behavior Terms - Chapter 5 Motivations...

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Chapter 5 Motivations Inner reasons or driving forces behind human actions as consumers are driven to address real needs. Homeostasis State of equilibrium wherein the body naturally reacts in a way so as to maintain constant, normal bloodstream. Self-Improvement Motivation Motivations aimed at changing the current state to a level that is more ideal, not at simple maintain the current state. Maslow’s Hierarchy of Needs A theory of human motivation which describes consumers as addressing a finite set of prioritized needs. Utilitarian Motivation Drive to acquire products that can be used to accomplish something. Hedonic Motivation Drive to experience something emotionally gratifying. Consumer Involvement Degree of personal relevance a consumer finds in pursuing value from a particular category of consumption. Moderating Variable Variable that changes the nature of the relationship between two other variables. Product Involvement
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Chapter 5 Consumer Behavior Terms - Chapter 5 Motivations...

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