Chapter 6 Consumer Behavior Terms

Chapter 6 Consumer Behavior Terms - Chapter 6 Individual...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 6 Individual Difference Variables descriptions of how individual consumers differ according to specific trait patterns of behavior Personality Totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to the environment. Aggregation Approach Approach to studying personality in which behavior is assessed at a number of points in time. Psychoanalytic Approach to Personality Approach to personality research, advocated by Sigmund Freud, that suggest personality results from a struggle between inner motives and societal pressures to follow rules and expectations. Pleasure Principle Principle found in psychoanalytic theory that describes the factor that motivates pleasure seeking behavior within the id. ID The personality component in psychoanalytic theory that focuses on pleasure seeking motives and immediate gratification. Superego Component in psychoanalytic theory that works against the id by motivating behavior that matches the expectations and norms of society. Ego
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/15/2011 for the course MGMT 3310 taught by Professor Staff during the Fall '11 term at Sam Houston State University.

Page1 / 3

Chapter 6 Consumer Behavior Terms - Chapter 6 Individual...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online