Chapter 7 Consumer Behavior Terms

Chapter 7 Consumer Behavior Terms - Chapter 7 Attitudes...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 7 Attitudes Relatively enduring overall evaluations of objects, products, services, issues, or people. ABC Approach to Attitudes The approach that suggests that attitudes encompass one’s affect, behavior, and cognitions for “beliefs” toward an object. Functional Theory of Attitudes The theory of attitudes that suggests that attitudes perform four basic functions. Utilitarian Function of Attitudes Function of attitudes in which consumers use attitudes as way to maximize rewards and minimize punishment. Knowledge Function of Attitudes Function of attitudes whereby attitudes allow consumers to simplify decision-making processes. Value-Expressive Function of Attitudes Function of attitudes whereby attitudes allow consumers to express their core values, self-concept, and beliefs to others. Ego-Defensive Function of Attitudes Function of attitudes whereby attitudes work as a defense mechanism for consumers. Hierarchy of Effects
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Chapter 7 Consumer Behavior Terms - Chapter 7 Attitudes...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online