Bailey-IAIntro

Bailey-IAIntro - Information Architecture: A brief...

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       Information Architecture:  A brief introduction  Samantha Bailey http://baileysorts.com 12/03/03
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    For the record I’m a librarian who works in digital  information spaces. Currently: Vice President, Information  Architecture for Wachovia.com (Wachovia  Bank) Pioneer in IA: First employee of Argus  Associates, spent 5 years there developing  their operation & methodology MILS from University of Michigan, 1996
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    with Amazing push-button Shushing  Action! http://www.mcphee.com/amusements/current/11247.html
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    Topics Defining Information Architecture Understanding Information Environments Components of an information architecture Methodology & Deliverables
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    Question: How do  you  define Information Architecture?
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    What is IA? A trick question or a tricky question? Information Architecture (IA) Interaction Design (ID) Information Design (ID too) User-centered Design (UCD) User-interface Design (UI) Usability/Usability Engineering (UE)
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    What is IA? This is an emerging discipline in an evolving  medium. Experts & Gurus disagree on the “right” answer. IMHO: The ongoing discussion is legitimate and  healthy— as long as we’re getting work done .
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    What is IA? Christina Wodtke’s SIG-IA survey:        content architecture  (Polar Bear style)  interaction design  (Cooper’s About Face)  information design  (Wurman's Information  Architects)                                                                      
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    What is IA? The art and science of structuring and  organizing information  systems  to help  people achieve their goals. Information architects  organize  content  and design  navigation  systems to help  people  find  and  manage  information.
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    A Visual Definition questions answers Users audience types information needs Content scope and volume structure metadata Info. Architecture org, label, nav, & searching systems Business Context strategy resources culture / politics workflow IA
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    Why is IA Difficult? Users Documents and Applications Communication Chasm Example Personal Digital Assistant Synonyms Handheld Computer "Alternate" Spellings Persenal Digitel Asistent Abbreviations / Acronyms PDA Broader Terms Wireless, Computers Narrower Terms PalmPilot, PocketPC Related Terms WindowsCE, Cell Phones
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    Why is IA Important? (Metrics) Cost of finding  (time, clicks, frustration,  precision).
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This note was uploaded on 11/15/2011 for the course I SYS 201 taught by Professor Meservy during the Winter '11 term at BYU.

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Bailey-IAIntro - Information Architecture: A brief...

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