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innovationtrackslides - VentureManagement...

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MBA Track – Innovation and New  Venture Management Effective managers need to have the skills to anticipate, develop, and implement new  products and business models to be successful. This track is designed to develop  professionals who can understand the development and management of innovation in  terms of market-driven and technology-driven new products. You will have an  opportunity to: * Learn to research the needs and wants of end-users for innovation * Understand the role of information technology in innovative business models  * Focus on the management of change that is so integrally linked with innovation  in     organizations  AND/OR * Learn financial tools required for development of a new venture that manages  it. Required:    MK689  New Products Marketing    OM676  Developing and Managing Technology Electives (Choose Two):   
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