innovationtrackslides - VentureManagement...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MBA Track – Innovation and New  Venture Management Effective managers need to have the skills to anticipate, develop, and implement new  products and business models to be successful. This track is designed to develop  professionals who can understand the development and management of innovation in  terms of market-driven and technology-driven new products. You will have an  opportunity to: * Learn to research the needs and wants of end-users for innovation * Understand the role of information technology in innovative business models  * Focus on the management of change that is so integrally linked with innovation  in     organizations  AND/OR * Learn financial tools required for development of a new venture that manages  it. Required:    MK689  New Products Marketing    OM676  Developing and Managing Technology Electives (Choose Two):    FN680   Financial Tools for Business Development and Risk Management    MK696  Marketing Research Methods    OM680  Strategic Project Management
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

innovationtrackslides - VentureManagement...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online