Lazar-Rusu

Lazar-Rusu - The role of ICT in globalization and doing...

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The role of ICT in globalization and doing business in digital economy Dr. Lazar Rusu Senior Researcher at School of ICT Royal Institute of Technology Stockholm, Sweden
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2 Agenda Globalization The Global Company Challenges for Globalization ICT and Globalization ICT is a Key Trigger for Globalization ICT Strategies in Global Companies Digital Economy Doing Business In Digital Economy The Digital Technologies Impact on Global Companies
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3 Globalization Origins of globalization began a long time ago with emergence of international trading corporation, e.g. . British East India company and Dutch Easy India Company. Definitions of Globalization : Transfer the business and workforce of the organizations to all over the world, in terms of strategies, operations, managements, marketing, as well as human and material resources and services.” (Harris 2002) Globalization is a term that refers to the establishment of worldwide operations and the development of standardized products and marketing.”(Deresky 2003) A research study (Gwynne 2003) done by Alan Rugman, professor at the Kelley School of Business, Indiana University concluded that: “Most companies do business in only one of three dominant region markets which are the European Union, Japan and North America.”
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4 Globalization (cont.) Forces Driving Globalization according to Deresky (2003): Increasing competitive clout resulting from regional trading blocs. Declining tariffs, which encourage trading across borders and open up new markets. The information and communication technology explosion, which makes the coordination of far-flung operations easier and also increases the commonality of consumer tastes. What else is driving globalization ? According to (Gupta and Govindarajan 2004) the managers find globalization becoming increasingly feasible and desirable.
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5 The Global Company What does it mean to be a global company? How does one know if a business is truly a global company? Here’s one definition: “ A global company is a business that is driven by a global strategy, which enables is to plan and treat all of its activities in the context of a work-world system, and therefore serve its local and global customers with excellence” (O’Brien 2002). One of the quickest and cheapest way to develop a global strategy is to form strategic alliances therefore many companies are trying to go global faster by forming alliances with rivals, suppliers and customers . ( Deresky 2003) Becoming a global company is a major undertaking, a process requiring fundamental business transformation. Professor Richard Nolan from Harvard University noticed that “ to become a global company is a multiyear process, driven by the vision of achieving a fundamentally different state than the current one, and involving simultaneous changes in just about every aspect of the business .” According to Professor Mohanbir Sawhney from Northwestern University’s Kellogg
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Lazar-Rusu - The role of ICT in globalization and doing...

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