mkis02 - 705342 Marketing Information System 705342 2....

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705342 Marketing Information System 705342 Marketing Information System 2. Information Systems Concept 2. Information Systems Concept EK BUNCHUA ek@ba.cmu.ac.th Department of Marketing Faculty of Business Administration Chiang Mai University
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Chapter Outline 2. Information Systems Concept Information System and Information Technology Case Study : 7-11 Japan Computer-based Information System Organizational Levels of CBIS Functional Areas of CBIS Support Provided by CBIS Information System Resources
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Where Are We Now? Where Are We Now? Industrial Age Machines Information Age Information Systems
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Information System Information System Information System . .. Manual system? Computer-based system? An Information System is not : A personal computer E-mail Windows ME Microsoft Word
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Information System Information System Interrelated components working together to collect, capture, process, sto re, disseminate information to support decision making and the managerial functions of planning, organizing, coor dinating, controlling, and communicati ng in an organization Input Input Process Process Output Output Data: Facts that have to be processed or organized for meaningful use Information: Processed and organized data (Laudon and Laudon)
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mkis02 - 705342 Marketing Information System 705342 2....

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