Often, researchers want to know things about populations but do not have data for every person or thing in the population. If a company's customer service division wanted to learn whether its customers were satisfied, it would not be practical (or perhaps even possible) to contact every individual who purchased a product. Instead, the company might select a sample of the population. A sample is a smaller group of members of a population selected to represent the population. In order to use statistics to learn things about the population, the sample must be random . A random sample is one in which every member of a population has an equal chance of being selected. The
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equal chance, simple random sample., Customer Service Division, commonly used sample