em session 2what is mktg class vsn

em session 2what is mktg class vsn - Entrepreneurial...

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Unformatted text preview: Entrepreneurial Marketing What is marketing and what can it do? Gary Minkoff Outline What is Entrepreneurship? What Is Marketing? What is EM? Environmental factors Characteristics Needs Value & Relationships The Marketing Mix Old vs New Products and more TM vs EM-exchange and relationships-which to chose? Summary What is Entrepreneurship? Approaches Stevenson, et al.-process of value creation through a unique resource package to exploit an opportunity Schumpeter-Creative Destruction Birch, et al.-change agent mechanism Characteristics Innovation Urgency Organizational/individual learningimproving predictive ability How? Fail early and often What is Entrepreneurship? Non-entrepreneurial Outer control Invulnerability Know it all Counter/dependency Authoritarian Impulsive Perfectionist Macho The Entpreneurial Mind: Crafting a Personal Entrepreneurial Strategy: Timmons, Spinelli, Brick House, Acton, MA 1989 Entrepreneur vs. InventorEntrepreneur vs....
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em session 2what is mktg class vsn - Entrepreneurial...

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