em session 8 supplement mkt rsrch [Autosaved]

em session 8 supplement mkt rsrch [Autosaved] - Its how the...

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Gary Minkoff Session 9 Supplement Customer Value Proposition
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Outline/Objectives Understand the general concept of a value proposition Understand the concept of a CVP or Customer Value Proposition Learn how to create a CVP
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The Value Proposition Concept An aspect of positioning The value proposition reflects the full mix of benefits offered by a brand, product or service
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Unformatted text preview: Its how the offering is positioned Possible Value Propositions More The Same Less More More for More More for the same More for less The Same The same for less Less Less for much less Price Benefits Principles of Marketing; Kotler, Armstrong: Pearson Prentice Hall, 2004...
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This note was uploaded on 11/16/2011 for the course 382 202 taught by Professor Minkoff during the Fall '11 term at Rutgers.

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em session 8 supplement mkt rsrch [Autosaved] - Its how the...

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