em student intro week 1

em student intro week 1 - Introduction to Marketing for...

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Introduction to Marketing for Entrepreneurs & Small Business Gary Minkoff
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Overview What is entrepreneurial marketing What’s in it for you? Meet the Faculty Course Objectives What to Expect Summary Administrative Information
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An in-class “bonus” example….
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What Is Entrepreneurial Marketing Future-directed Timmons model Exchanges Value Opportunity Team Resources
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What’s in it for you? You can change the world Life skill Industry/career independent
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Meet the Faculty-Gary Minkoff 28 years business /entrepreneurial experience; President-Above & Beyond Marketing—Consulting-strategy, research, service development, sales, communications, finance, operations, technology Industries-media, financial services, manufacturing, education, retail, real estate, engineering, energy and health care Teaching Adjunct/instructor for Rutgers Rutgers Business School SCI PDS/Undergrad College of Engineering Non-Profit Leadership
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This note was uploaded on 11/16/2011 for the course 382 202 taught by Professor Minkoff during the Fall '11 term at Rutgers.

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em student intro week 1 - Introduction to Marketing for...

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