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intandmultichannel - Implementing Interactive Multichannel...

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Implementing Interactive Multichannel Marketing
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Identify the demographic and lifestyle profile of online consumers. Explain why certain types of products and services are particularly suited for interactive marketing. LEARNING OBJECTIVES Describe what interactive marketing is and how it creates customer value, customer relationships, and customer experiences.
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Define cross-channel shoppers and the role of transactional and promotional Web sites in reaching these shoppers. Describe why consumers shop and buy online and how marketers influence online purchasing behavior. LEARNING OBJECTIVES (cont)
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SEVEN CYCLES. ONE BIKE. YOURS.
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CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN MARKETSPACE CUSTOMER VALUE CREATION IN MARKETSPACE Marketplace Marketspace Form Utility Possession Utility Time Utility
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Hybrids-Clicks and mortar Pizza Hut Staples Crowdsourcing Groupon Living social Rue La La CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN MARKETSPACE CUSTOMER VALUE CREATION IN MARKETSPACE (cont)
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Virtual Worlds Second life-download Small Worlds-browser-based Social Media Twitter Youtube Facebook CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN MARKETSPACE CUSTOMER VALUE CREATION IN MARKETSPACE (cont)
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CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN MARKETSPACE CUSTOMER VALUE CREATION IN MARKETSPACE (cont)
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CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN MARKETSPACE CUSTOMER VALUE CREATION IN MARKETSPACE (cont)
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CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN MARKETSPACE CUSTOMER VALUE CREATION IN MARKETSPACE (cont)
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sales revenue in the U.S.
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intandmultichannel - Implementing Interactive Multichannel...

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