mgv individual plans assignment questions revised oct 24 (1)

mgv individual plans assignment questions revised oct 24...

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Managing Growing Ventures, Individual Plans, Assignment Instructions D. Dougherty, Fall 2011, section 02 REVISED Mkt Plan and REVISED HR – Ops plan Defining Your Venture 1. What value will you create? For whom? How? A nice, pithy paragraph that paints a vibrant picture of your business or venture. 2. What are the basic customer needs and benefits that you will fulfill? Make a list of core product/service features and criteria (including price or consumer cost) that will guide your trade-off decisions as you grow the venture by rolling out products/services, and put these features and criteria in rough rank order (this will be a rough idea, to be updated in the next plan). Each of your products/services will embody some of these. 3. Who, exactly, will benefit from your products/services enough to pay you for them? List customer types and segments (we assume you have a preliminary market analysis already done from your first business plan). How do these people get these needs/benefits fulfilled now? 4. Who are your competitors, and what do they now offer to your customers? 5. Got Cred? Legitimacy is defined as: “A generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions.” How can you make customers, suppliers, and creditors think you are legit? Minimum one paragraph each point (can use a table too with some discussion in a
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mgv individual plans assignment questions revised oct 24...

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