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mgv individual plans assignment questions

mgv individual plans assignment questions - Managing...

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Managing Growing Ventures, Individual Plans, Assignment Instructions D. Dougherty, Fall 2011, section 02 Defining Your Venture 1. What value will you create? For whom? How? A nice, pithy paragraph that paints a vibrant picture of your business or venture. 2. What are the basic customer needs and benefits that you will fulfill? Make a list of core product/service features and criteria (including price or consumer cost) that will guide your trade-off decisions as you grow the venture by rolling out products/services, and put these features and criteria in rough rank order (this will be a rough idea, to be updated in the next plan). Each of your products/services will embody some of these. 3. Who, exactly, will benefit from your products/services enough to pay you for them? List customer types and segments (we assume you have a preliminary market analysis already done from your first business plan). How do these people get these needs/benefits fulfilled now? 4. Who are your competitors, and what do they now offer to your customers? 5. Got Cred? Legitimacy is defined as: “A generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions.”
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