MGV Market Plan revisions (1)

MGV Market Plan revisions (1) - Managing Growing Ventures...

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Managing Growing Ventures Market Plan revisions, clarifications to assignment that is due Oct 11 OLD Market Plan: 1. Update any clarifications to your product/service features, targeted customers, and competitors, and now add your channel strategy 2. What is your strategy to outcompete the competitors? What is your edge? 3. How will you get timely, reliable information on customer needs and preferences that inform your specific product/service designs? Tell you how you are doing and what needs to be fixed and how? What will enable you to hear the voice of your customers, and respond properly? (needs at least 2 paragraphs) 4. How will you build awareness and promote interest in trials and repeat business? 5. How will you build customer loyalty and referrals? 6. Contingencies: what must go right in developing the market? How will you deal with things that do not go right? How will you respond, map out your forward progress and reaction to failures or surprises? Minimum one paragraph each point (can use a table too with some discussion in a paragraph), more detail and
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This note was uploaded on 11/16/2011 for the course 382 303 taught by Professor Dougherty during the Fall '11 term at Rutgers.

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