Business Plan (almost complete)

Business Plan (almost complete) - By: Team Alpha 1A David...

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By: Team Alpha 1A David Baker, Sydney Bobbs, K’La Brewington, Marshelle Bryant, Krista Cezair, Angeline Jefferson, Jasmine McElroy, Cherice McGlone, Bola Olisanya, Meme Osinulu, Leah Toler, Danielle Toval, Ajani Williams, Camille Clifford (TL)
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Executive Summary The financial plan for our business will consist of the source of our funds, the start up costs, a summary of cash flow, an income statement, a summary of retained earnings for 1 st year of operations, the balance sheet, the breakeven point, and a profit/loss analysis. The startup costs of ComPower will consist of the manufacturing, marketing, and advertising of the product. The marketing and advertising budget is $58,820.00 per year. The budget for manufacturing is set at * The net profit will be * We plan to market ComPower in a variety of ways that are inexpensive but effective in reaching our target market. Focusing on the average college student at Howard University, we will use advertising methods such as a “ComPower Week” to raise awareness. During this week, the ComPower will be promoted by various events like a Café Night and the “Electronithon.” We also examined the strengths, weaknesses, opportunities, and threats to create the SWOT analysis of the ComPower. The ComPower will be marketed to Howard students in a fun way that they’ll participate in and enjoy. The operations of ComPower are sustained by its three main departments: marketing, management, and accounting. Howard students will serve as interns in a department that is related to their major. Ownership of ComPower will be divided among the members of Team Alpha. ComPower’s eventual goal is to expand onto other HBCU campuses, then onto private and public colleges across the country. 3
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Convenience and being able to work on-the-go is a growing necessity in today’s fast paced society. As technology progresses the demand for innovation also rises. To facilitate this need for mobility, ComPower enables users to stay charged and connected while completing daily tasks. Comprised of a plastic shell and five in-ports, any chargeable device will be accommodated. Unlike many of our competitors, ComPower holds the advantage in having five in-ports as opposed to three or four. As a more affordable alternative to other mobile charging devices such as the MyGrid by Duracell, Powergorilla 500 by Powertraveller, and AC/DC Laptop Charger by Targus, the ComPower is not only useful, but it is also aesthetically pleasing. The option for consumers to customize the color and types of ports of the ComPower make it more attractive to a young adult market. We are able to target this market through the use of our convenient location of the Howard University Bookstore. This innovative product is unlike any other, and brings much diversity to the ever-growing mobile market. 4
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This note was uploaded on 11/16/2011 for the course MGMT 001 taught by Professor Dates during the Spring '10 term at Howard.

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Business Plan (almost complete) - By: Team Alpha 1A David...

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