Include a competitive analysis-describe your key competitors’ strengths and weaknesses and how your business will be different. SWOT Analysis (put in appendix) Strengths: Weaknesses: Accessibility (sold in bookstore) Price (bookstore adds cost [buys it from us lower than it sells the product to consumers]) ~the way we combat that problem is to make our selling price low, so that even the bookstore price will be low Opportunities: Ecommerce Threats: competition’s products Use results from survey in Marketing plan Marketing In many competitor analyses, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors. Marketing management often finds it necessary to invest in research to collect the data required
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This note was uploaded on 11/16/2011 for the course MGMT 001 taught by Professor Dates during the Spring '10 term at Howard.