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Unformatted text preview: Social media advertising Chalk boarding/ Side Walk Chalking Local newspaper ads Hilltop ComPower Week Ad o Design Flat lithium-ion batteries(Allow it to be thin) Available in a variety of colors Customization options (e.g. port configuration) Weaknesses: o On-site Availability (will only be sold at the HU Bookstore, but selling product online is a possibility to combat this weakness) o Extra cost added onto what sale cost due to the bookstores added expenses (price is still lower than competition, so that makes up for it) External Factors Opportunities: o Expansion Ecommerce New Locations for Sales Threats : o Competition products MyGrid by Duracell Powergorilla 550 by Powertraveller USA AC/DC Laptop Charger by Targus o Economic crisis People have less money to spend, as a result...
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This note was uploaded on 11/16/2011 for the course MGMT 001 taught by Professor Dates during the Spring '10 term at Howard.
- Spring '10